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Land Rover to outfit 7 U.S. nonprofits with newest version of iconic Defender (Sponsored)

Photo of Jeff Yip

Land Rover is looking to help a few outstanding American nonprofit groups.

Motivated by everyday citizens accomplishing exceptional acts of service during tough circumstances, the automaker is looking to award one of its rugged new Defender SUVs to seven U.S.-based 501(c) charitable organizations.

It’s part of the “The Defender Above & Beyond Service Awards” aimed at nonprofits that fall under one of seven categories:

  •   Search and rescue;
  •   coastal and marine conversation;
  •   animal welfare;
  •   first responders;
  •   environmental;
  •   urban improvement;
  •   and fire services.

Along with a completed entry form, applicants or nominators must submit a three-minute video that outlines the organization’s background and mission and how the Land Rover Defender would be used to serve local communities. A panel of judges will select the finalists and the finalists’ videos will be posted on LandRoverUSA.com, where the public can vote for what they feel is the most deserving organization.

The submission period for the search and rescue and the coastal and marine conservation categories has begun and closes April 7, 2021. The public will be able to vote between April 21 to May 3.

The timetable for the remaining categories is as follows:

  •   Animal welfare and first responders: submissions May 3 to June 1. Public voting is June 16-28.
  •   Environmental, urban improvement and fire services: submissions June 28 to July 27. Public voting Aug. 11-23.

The winners for all categories will be announced Sept. 2, 2021.

Land Rover Defenders have long played roles in humanitarian efforts throughout the globe. The automaker is celebrating the recent introduction of its newest Defender to the U.S. market as well as marking the brand’s history, which spans more than 70 years.

For more information, watch a film or nominate a nonprofit, see http://bit.ly/DefenderAwards